Branding is important as it becomes part of how people recognise your business and product. Good branding is essential when seeking to gain customers and establish yourself within the market. This short course looks at the basics surrounding what exactly is meant by 'branding', why it is important and how it can affect you in the long run. This is valuable both for learners starting or developing their own business, or seeking to be a part of the branding process in a larger company.
Modules
Explain What is a Brand
Explain the Importance of Brands
Describe the Attributes of a Strong Brand
Explain What is Brand Management
Describe the Purpose of Brand Management
Explain the Brand Equity Concept
Describe the Strategic Brand Management Process
List the Strategic Brand Management Guidelines
On course enrolment
PowerPoint Slides format that you can easily print
Real life examples
High quality infographics that help you understand content
Awarding Organisation endorsement and Certificate
Eligibility requirements
There is no previous experience or qualifications required for enrolment.
It is available to all students aged 18 or over, of all academic backgrounds.
Basic understanding of English language is required to attend this course.
You’ll need a smart device (PC/Mac/Tablet) with an internet connection.
Course Assessment
This course does not involve any written exams. Students will be assessed by Multiple Choice Questions (MCQ) and achieve 50% marks.
Course Duration
The course can be completed in a very short time. The pace for the course is set by the learners themselves the course material is downloadable and course registration will be valid for 12 months, so learners can complete the course with complete peace of mind and with no pressure at all.
Course Mode
This is a self-study course, students have 100% freedom to complete the course, there is no time restriction on this course.
Career path
This course is valuable for anyone seeking work in marketing and/or branding. It may be done alongside or before other courses in management (long or short) so as to develop skills needed to go into the managerial line of work. It may also be valuable for those running their own business who want to reach a wider range of people and build on the uniqueness of their product. This can also be done as a CPD course for those in current employment.