Understanding Consumer Behaviour plays into the success of all businesses and services. Knowing what your consumers want is integral to your success and your relationship with your customers. In this course you will look at the different types of consumer, what they react to and how to engage with them best when marketing your product.
Modules
What is Meant by Consumer Behaviour?
Types of Consumers
Why Consumers Buy
Importance of Consumer Behaviour
Steps of Decision Making Processes
How to Reduce Cognitive Dissonance
Consumer Involvement in Buying Decisions
Types of Consumer Buying Decisions
Factors Influencing Consumer Behaviour
Role of Consumer Behaviour and Satisfaction
Role of Consumer Behaviour for Relationships
Role of CRM in Consumer Behaviour
Role of Consumer Behaviour and Value Drivers
On course enrolment
167 course pages in a PowerPoint Slides format that you can easily print
Real life examples
High quality infographics that help you understand content
Full Guidance Support
Awarding Organisation endorsement and Certificate
Eligibility requirements
There is no previous experience or qualifications required for enrolment.
It is available to all students aged 18 or over, of all academic backgrounds.
Basic understanding of English language is required to attend this course.
You’ll need a smart device (PC/Mac/Tablet) with an internet connection.
Course Assessment
This course does not involve any written exams. Students will be assessed by Multiple Choice Questions (MCQ) and achieve 50% marks.
Course Duration
The course can be completed in a very short time. The pace for the course is set by the learners themselves the course material is downloadable and course registration will be valid for 12 months, so learners can complete the course with complete peace of mind and with no pressure at all.
Course Mode
This is a self-study course, students have 100% freedom to complete the course, there is no time restriction on this course.
Career path
This course may lead to progression into or within employment in this field. It may be that you are running your own business and you are seeking to learn effectively engage with customers or it may be used to help you learn more about how these processes work within the business you are employed in. Employers may request their employees to do this as a CPD course, or you may choose to do so in order to progress in your field.